Karen Sears - V.P. Account Panning and Strategy at m5 Marketing
I'm inspired by: music. And food. The creativity of it. The science of it. How if you get the parts right the results can be transforming. Kind of like strategy in my day job!
Before m5 I worked in account management roles at other advertising agencies, which gave me a solid understanding of all the logistics required to meet and exceed client expectations.
Since m5 I have been able to focus on the part of the work I love the most: strategy. I love digging deep into our clients’ worlds to find meaningful insights that help drive strategic direction. I love helping map out the up-front strategy to best set our work (and clients) up for success. And I love working with all the smart m5ers and clients who help turn it all into magic that gets results.
Outside of m5 I spread my time between my greatest loves: family, food and whatever fun I can squeeze into remaining hours: hanging out at the beach, making music, gardening, or reading.